2025
Raising Hearts
A warm, grounded identity for a conscious parenting movement.
Branding
Psychology
Know More
Raising Hearts is a community led initiative for conscious parents who want to nurture both their children’s growth and their own. The brand needed to feel inclusive, empowering, and deeply human while also functioning beautifully online.
New Age Conscious Parenting Movement
Raising Hearts was born from a simple yet powerful belief: parenting is as much about self-growth as it is about raising children. The brand needed an identity that could hold space — for vulnerability, strength, and community. Our goal was to craft a visual language that felt like a warm embrace — gentle, trustworthy, and deeply human — while remaining functional for a growing digital platform.
Problem
The founder needed a visual identity and website that were both comforting and credible — something that invited engagement, trust, and active participation in the community’s mission.
Solution
I designed a soft, approachable logo and visual system built around earth tones, handwritten type accents, and calming layouts. The website features intuitive navigation, storytelling modules, and resource hubs to help users connect and explore easily.
Concept
Cultivates emotional trust and safety for parents through visual warmth. Encourages community engagement with intuitive, user-centered design. Differentiates the brand in a noisy wellness space with authenticity and softness. Offers a scalable identity for social, editorial, and educational content
More Works
(GQ® — 02)
2024
2025
Raising Hearts
A warm, grounded identity for a conscious parenting movement.
Branding
Psychology
Know More
Raising Hearts is a community led initiative for conscious parents who want to nurture both their children’s growth and their own. The brand needed to feel inclusive, empowering, and deeply human while also functioning beautifully online.
New Age Conscious Parenting Movement
Raising Hearts was born from a simple yet powerful belief: parenting is as much about self-growth as it is about raising children. The brand needed an identity that could hold space — for vulnerability, strength, and community. Our goal was to craft a visual language that felt like a warm embrace — gentle, trustworthy, and deeply human — while remaining functional for a growing digital platform.
Problem
The founder needed a visual identity and website that were both comforting and credible — something that invited engagement, trust, and active participation in the community’s mission.
Solution
I designed a soft, approachable logo and visual system built around earth tones, handwritten type accents, and calming layouts. The website features intuitive navigation, storytelling modules, and resource hubs to help users connect and explore easily.
Concept
Cultivates emotional trust and safety for parents through visual warmth. Encourages community engagement with intuitive, user-centered design. Differentiates the brand in a noisy wellness space with authenticity and softness. Offers a scalable identity for social, editorial, and educational content
More Works
(GQ® — 02)
2024
2025
Raising Hearts
A warm, grounded identity for a conscious parenting movement.
Branding
Psychology
Know More
Raising Hearts is a community led initiative for conscious parents who want to nurture both their children’s growth and their own. The brand needed to feel inclusive, empowering, and deeply human while also functioning beautifully online.
New Age Conscious Parenting Movement
Raising Hearts was born from a simple yet powerful belief: parenting is as much about self-growth as it is about raising children. The brand needed an identity that could hold space — for vulnerability, strength, and community. Our goal was to craft a visual language that felt like a warm embrace — gentle, trustworthy, and deeply human — while remaining functional for a growing digital platform.
Problem
The founder needed a visual identity and website that were both comforting and credible — something that invited engagement, trust, and active participation in the community’s mission.
Solution
I designed a soft, approachable logo and visual system built around earth tones, handwritten type accents, and calming layouts. The website features intuitive navigation, storytelling modules, and resource hubs to help users connect and explore easily.
Concept
Cultivates emotional trust and safety for parents through visual warmth. Encourages community engagement with intuitive, user-centered design. Differentiates the brand in a noisy wellness space with authenticity and softness. Offers a scalable identity for social, editorial, and educational content
More Works
2024